Niacinamides

Market Insights on Niacinamide Serum

Market Size: The global niacinamide serum market has been experiencing significant growth, with estimates indicating a compound annual growth rate (CAGR) of approximately 6.2% from 2023 to 2030. This growth is driven by the increasing consumer awareness of the benefits of niacinamide in skincare, including its ability to improve skin texture, reduce hyperpigmentation, and enhance overall skin health. Notably, the North American market is expected to dominate, reaching a valuation of $1.8 billion by 2030, as consumers increasingly gravitate towards multifunctional skincare products.

Consumer Insights: Target demographics for niacinamide serums primarily include millennials and Gen Z consumers who are seeking effective, ingredient-focused solutions. Key purchasing drivers are the serum's efficacy in addressing common skin concerns such as acne, fine lines, and uneven skin tone. With the rise of clean beauty standards, consumers are also prioritizing products that feature transparent ingredient sourcing and certifications. Brands that emphasize high concentrations of niacinamide and minimal filler ingredients are well-positioned to meet the unmet needs of the market.

Top Brands Dynamics and Innovators: Leading brands, such as La Roche-Posay and Eight Saints, are launching innovative niacinamide formulations with high concentrations to cater to consumer demand. For instance, La Roche-Posay's Niacinamide 10 Serum, which targets hyperpigmentation and skin barrier repair, exemplifies the trend toward multifunctional skincare solutions. Furthermore, the incorporation of complementary ingredients like hyaluronic acid and peptides enhances the appeal of these products, indicating a shift towards holistic skincare approaches within the industry.

Types of niacinamides

Niacinamide is also known as nicotinamide. It is one of the active ingredients in skincare products. It is a form of vitamin B3 and is available in various types and forms, depending on what suits an individual's skin type and personal preference. Different types of niacinamide include:

• Regular Niacinamide:

  This is the most common and widely used form of niacinamide. It is a yellow crystalline powder that many manufacturers use in cosmetics and pharmaceutical products. It is highly soluble in water and ethanol but insoluble in oil. Regular niacinamide is suitable for all skin types and is known for its versatility and effectiveness in addressing a wide range of skin concerns.

• Encapsulated Niacinamide:

  Encapsulated niacinamide is the regular niacinamide formula that manufacturers coat with microcapsules. This coating helps encapsulate the active ingredient, which is then released upon application to the skin. It works best in slow and controlled release, maximizing the ingredient's benefits. This also prevents oxidation or degradation, increasing its shelf life. It is suitable for all skin types, especially sensitive skin, as it reduces the risk of irritation.

• Niacinamide serums:

  Niacinamide is one of the active ingredients in serum formulations. They are usually in regular or high concentrations and have a light texture, making them easy to absorb into the skin. Niacinamide serums are highly effective in targeting specific skin concerns like enlarged pores, uneven skin tone, and fine lines. They can be used by all skin types. However, people with oily or acne-prone skin may benefit more from it.

• Niacinamide creams and lotions:

  Niacinamide creams and lotions are formulated to be more gentle and moisturizing on the skin. They have a thicker texture, which offers hydration and improves the skin's barrier function. They are suitable for dry and sensitive skin types, as they help to reduce moisture loss and keep the skin plump and hydrated.

• Niacinamide masks:

  Niacinamide is one of the ingredients in sheet, clay, and peel-off masks. It is usually in higher concentrations than in other skincare products. Niacinamide masks provide deep treatment and immediate benefits to the skin. The mask application allows niacinamide to penetrate deeply and quickly into the skin, addressing issues like dullness, redness, and uneven texture. It is suitable for all skin types and is often used as part of a skincare routine.

• Niacinamide cleansers:

  Niacinamide cleansers are facial gels or creams used to remove makeup, oil, and dirt from the face. They are gentle on the skin and help maintain its natural moisture barrier. Niacinamide in cleansers reduces skin flushing and redness when washing the face. It is suitable for all skin types, especially sensitive and acne-prone skin.

How to choose niacinamides

• Skin Type: Identify the skin type and concerns, whether dry, oily, acne-prone, or aging. Formulations of niacinamide are available, which are customized for different skin types to provide optimal results. Products for oily skin may have mattifying ingredients, while those for dry skin are more moisturizing.
• Concentration Level: Consider the concentration of niacinamide in the product. Most products range from 2% to 10%. Sensitive skin can begin with a lower concentration, working gradually up to higher amounts as needed. Higher concentrations are more effective but may not be suitable for sensitive skin.
• Other Ingredients: Check for other active ingredients in niacinamide products. Some formulations include hyaluronic acid for hydration, salicylic acid for acne treatment, or peptides for anti-aging. Ensure that the combined ingredients address specific skin concerns without causing irritation.
• Form of Product: Determine the desired product form, such as serum, moisturizer, toner, or mask. Serums deliver concentrated niacinamide deep into the skin, while moisturizers offer added hydration. Toners balance the skin and prepare it for subsequent products. Choose a form that fits the existing skincare routine and application preferences.
• Brand Reputation and Ingredients: Choose niacinamide products from reputable brands with a proven quality and effectiveness history. Look at the ingredient list and ensure that it contains no harsh chemicals, fragrances, or additives that could irritate sensitive skin. Checking customer reviews and ratings is also beneficial in determining a product's credibility and performance.
• Allergies and Sensitivities: Consider any known skin allergies or sensitivities. Look for niacinamide products that do not contain potential allergens for the skin and are less likely to cause irritation. Hypoallergenic formulations are ideal for sensitive skin.
• Value for Money: Consider the cost versus benefits. While premium products may contain higher-quality ingredients, several drugstore brands offer affordable yet effective formulations. Balance the budget with the product's effectiveness and longevity for good value.
• Reviews and Recommendations: Look for product reviews and recommendations from other users with similar skin types and concerns. Reviews give insight into the product's effectiveness, texture, and value for money. Recommendations from skincare experts or online communities can guide choosing the right niacinamide product.

How to use/install and product safety

How to use

• Cleanse the face with a cleanser for the day or night.
• Apply the niacinamide serum to the skin after cleansing the face. Allow the serum to dry before applying anything else.
• Massage the serum gently into the skin until it is fully absorbed. Focus on areas with enlarged pores or uneven skin texture.
• Apply niacinamide cream to the skin. Massage gently until completely absorbed. Focus on the areas with the serum and ensure all products are absorbed into the skin.
• Apply sunscreen to the skin each day to protect it from UV rays. This is important when using serum and niacinamide cream.

Product Safety

• Patch test

  A patch test is done to check for any allergic reaction. Apply a small amount on the inner forearm. Wait for 24 hours to see if there will be any irritation or redness.

• Start with low concentration

  Use products with low concentrations of niacinamide. Gradually increase the frequency and concentration if the skin tolerates it. This helps to acclimate the skin to the ingredient.

• Observe the skin response

  Observe how the skin reacts after each application. Discontinue use and consult a dermatologist if there is excessive redness, itching, or irritation.

• Use gentle products

  Use niacinamide products with gentle cleansers and moisturizers. Avoid products with alcohol, fragrances, or other known irritants.

• Niacinamide and other active ingredients

  It pairs well with other active ingredients like hyaluronic acid, vitamin C, and retinol. Avoid using it with products that have similar active ingredients. Also, avoid using it with copper peptides to prevent skin flushing.

• Follow product instructions

  Always follow the directions on the label. Use it as directed by the manufacturer to prevent misuse.

• Store properly

  Keep the product in a cool, dry place away from direct sunlight. Make sure the lid is tightly closed to prevent air from getting inside.

Functions, features, and design of niacinamides

Functions

• Treats hyperpigmentation: Niacinamide serum reduces the dark spots and uneven skin tone by inhibiting melanin from coming to the surface. It is an effective solution for mild to moderate hyperpigmentation.
• Regulates oil production: Niacinamide balances oil production in the skin. It calms the sebaceous glands, causing them to produce an adequate amount of sebum to moisturize the skin without it getting oily. It is also effective for treating and preventing acne.
• Minimizes pores: Niacinamide changes the way skin cells act. It makes them more able to handle the oil and debris that could clog pores and stretch them out. It won't make pores disappear, but it will make them look smaller and help skin texture look smoother.
• Reduces fine lines and wrinkles: Niacinamide increases collagen and keratin production. It keeps the skin firm and reduces the appearance of fine lines and wrinkles. The skin will look plumper and youthful.
• Protects skin from environmental damage: Niacinamide strengthens the skin's barrier function. It helps the skin retain moisture and stay hydrated. It reduces dryness and irritation, making it more resilient against environmental stressors like pollution, UV radiation, and harsh weather conditions.

Features and design

• Lightweight and non-greasy: Niacinamide has a light formula that absorbs quickly into the skin. It will not leave a greasy residue, making it suitable for all skin types, especially oily and acne-prone skin.
• Compatibility with other ingredients: Niacinamide works well with other skincare ingredients like hyaluronic acid, retinol, vitamin C, and salicylic acid. It can be included in a skincare routine to target different skin concerns and increase the effectiveness of other ingredients.
• Packaging: Niacinamide is usually packaged in a pump bottle or tube with an airtight seal to prevent oxidation and contamination. This packaging helps maintain the stability and effectiveness of the product.

Q&A

Q1. What is the shelf life of this product before and after opening?

A1. The average shelf life of closed niacinamide serum is 1 to 2 years. However, many manufacturers give an expiration date of 3 to 5 years. This is because the product has active ingredients that do not oxidize quickly. Once opened, the serum lasts for 6 to 8 months. This is provided that it is stored properly in a cool, dry, and dark place.

Q2. Does niacinamide go bad?

A2. Yes, it can go bad. This is more so if it is not stored properly. A serum that has changed color or texture is no longer effective. Also, the product should be discarded if it smells rancid.

Q3. What are some of the current trends in niacinamide?

A3. Some of the trends include customized skincare products. Buyers give their skin needs and characteristics to manufacturers. Then, the manufacturers make a formula that meets those specific needs. Additionally, there are formulations with higher concentrations of niacinamide.