Perfume factory

The perfume industry is thriving, with many fragrances available for buyers. Resellers seeking to leverage the $67.4 billion market share by 2028 can stock in bulk factory perfume to repackage and resell as custom brands. Learn why bulk buying perfumes is a smart choice and get insightful tips on increasing a business' success as a perfume reseller.

Why buying factory perfume is a smart move

Resellers who buy in bulk enjoy reduced prices per liter of fragrances compared to individual buyers. Usually, reputable perfume manufacturers offer lower per-unit costs on bulk purchases that meet their minimum order quantity. This translates to a lower markup price and ultimately competitive retail prices.

Bulk buying exposes resellers to various fragrances. Moreover, resellers can request custom scents from the manufacturer if there's a market demand for them.

Another benefit of buying perfumes wholesale is the customizability. Some manufacturers also supply perfume bottles that allow resellers to repackage mini perfume bottles and rebrand them. Wholesalers can add custom names, colors, and designs that resonate with their customer base for greater profit margins.

Resellers buying bulk perfumes enjoy a direct supply line from the manufacturer. Direct access to a perfume manufacturer ensures timely deliveries and quick turnaround times. Also, manufacturers prioritize bulk buyers in the event of limited supply. Bulk buying, therefore, eliminates the worry of stockouts.

How to grow a perfume reselling business

Resellers new in the perfume business or are seeking to be the one-stop shop for all perfume needs can upscale with the following four tips:

• Offer sample testers: Simple tester bottles beside a perfume brand enhance the customer experience and ensure they find a fragrance they like.
• Market perfumes as gifts: Customers like perfumes that double up as gifts. Usually, these fragrances are priced higher than others.
• Invest in high-quality images, visuals, custom perfume bottles, and custom branding for the perfumes.
• Increase online presence by engaging celebrities, posting ads on social media, and informative content on all social channels.

What to look for in a factory perfume supplier

Before committing to a purchase, resellers must ensure perfume suppliers have a wide range of products, from essential oils to sprays and liquid perfume. Some manufacturers also supply car perfumes, increasing the variety pool. Also, resellers must gauge the quality of the perfume. Most manufacturers offer free samples for wholesalers to gauge the quality firsthand.

Another key consideration is the minimum order amount, purchase, and return policies. Resellers should always work with perfume suppliers with moderate to high minimum order amounts. A high MOQ is typically an indication of a reliable supplier. Bulk buyers would want to check the refund and return policies before bulk purchases.

Lastly, resellers should consider the constituents in the perfume. Wholesalers should avoid harmful perfume chemicals that can cause health hazards to customers. While buying, wholesalers can request quality and legal certifications from the manufacturer to ascertain the quality.

Conclusion

Reselling bulk perfumes provides a variety of scents to customers at competitive prices. Wholesalers should buy perfumes from reliable factory perfume suppliers and manufacturers to enjoy cost savings, constant supply, and customization options. While at it, they should ensure the supplier can meet any order request (as much as their business would want) and that they don't use harmful products in their perfumes.